kimberley crofts

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an information and communication designer living in London

Head in The Cloud

Although I applaud the creators for their innovative concept for The Cloud, I have to agree with the ever-sensible Rob Hopkins of the Transition Town movement who says that what the project amounts to is:

“taking a bunch of carbon intensive materials, assembling them in a carbon intensive way, to create an unnecessary structure that people will fly to come and see, and which will be used to advertise more unnecessary carbon intensive stuff that they don’t need and that the planet can’t afford”.

Better, as Hopkins says on his blog, to put the millions of pounds it will cost into schemes that will create a clean energy legacy for the city of London. Boris, are you listening?

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Image via the BBC
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