kimberley crofts

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an information and communication designer living in London

hese ‘Daily Drop Caps‘ by illustrator Jessica Hische are tops. Although now I will have to add some lorem ipsum to fill out the paragraph as it’s far too early to write intelligent content. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec mauris lorem, luctus nec imperdiet a, porttitor eget erat. Quisque suscipit congue neque id adipiscing. Vivamus ornare nisl id lacus egestas quis varius dolor vehicula. Cras ac lacus in massa sagittis sollicitudin quis in lorem. Aliquam et diam ac massa convallis tincidunt.

Filed under: typography, ,

The Bigger Picture

I was lucky enough to attend the morning sessions of The Bigger Picture Festival of Interdependence in London over the weekend. Unfortunately we couldn’t get back in for the afternoon sessions as the queue for the event was, by this time, around the block. A great pity, but at least that meant that other people got to see it, not just the early birds like us!

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The queue

The festival was put on (for free) by the New Economics Foundation. The festival was part conference, part workshop, part skill-share, and part exhibition all devoted to exploring the future of sustainability.

NEF’s choice of venue was inspired. Bargehouse is an 4-storey, gritty old warehouse space at the OXO Tower on the south side of the river. It was so lovely to be inside such a ‘human’ building instead of the usual polished concrete conference venue. It lent a really DIY activist vibe to the day.

I saw three talks. The first was a presentation from three speakers on the topic of food security and was introduced by NEF’s Andrew Simms. Of note was Tim Lang questioning what a sustainable diet looks like and how this fits in with our desire for a healthy diet. Lang asked can we have both? Lang says that it’s a fantasy that we have the right to choose what we eat, especially when it involves unsustainable transport and production processes (strawberries in winter, tropical fruit in the UK, etc).

Lang also introduced the audience to a new word deracination, which means lacking roots, to describe how the west has become so urbanized that we have lost touch with how to independently sustain ourselves through growing our own food. Another new term of Lang’s was the BINGO, that is a business that creates an NGO (non-government organisation).

Lang kept talking about a book by Tim Jackson called Prosperity without Growth that I will have to try and find at a library.

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Tim Lang

Next up was the very interesting Professor Richard Wilkinson from Nottingham University talking about inequality. I could have listened to more of what he had to say, but unfortunately his presentation was brief. He showed by way of data graphics how countries that have a larger gap between the rich and  poor have more social problems than countries where there is a more equality. Loss of trust, increased crime, and larger incarceration levels are some of the indicators of an unhappy and unequal society.

Wilkinson says that without trust a community loses the social cohesion that is fundamental to solving the problems of climate change. For, if we have no trust and no empathy for our fellow citizens, why would we bother doing something for them? The UK and Australia are at the top of the unequal scale so we have the most work to do in order to bring back the common good and stand any chance of solving the problem of climate change.

The last talk I saw was a discussion about the value of storytelling. My favourite speaker from this session was Lucy Neil, a theatre producer and an initiator of the Transition Town Tooting project. Neil told the story of her great great aunt Mary Neil. Mary started the Espérance Club in the late nineteenth-century for poor girls from the dressmaking trade. At the club she taught traditional English dances such as Morris dancing which were popular at the time. The girls were then able to travel throughout England teaching these dances and thereby earn a new income. Mary Neil saw dancing as an inclusive rather than exclusive past time. Lucy quoted her great great (and wise) aunt to finish the talk: “isolation is death, only in union is there life”, a great mantra for a sustainable future.

More photos on Flickr

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Lucy Neil

Filed under: activism, environment, events, food, future, , , ,

Upcycle Christmas!

I am taking part in Folksy’s Upcycle Christmas project which will raise money for Sue Ryder Care, a charity devoted to helping those with end-of-life or long-term care needs. The project involves 200 participants who will find something from the Sue Ryder charity stores and ‘upcycle’ it into something new which can be sold at auction. All proceeds will go to Sue Ryder Care.

Today I visited my local Sue Ryder store and bought a fabulous 80s tartan jacket from Jaeger. It is 100% wool and feels lovely on the skin. Think it will become a more cropped jacket. Something with some lovely draping. Stay tuned for updates.

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Filed under: Uncategorized, , , , , , , ,

Olympic icons

For a year before the Sydney 2000 Olympics I was the lead designer on the Olympics newspaper project for John Fairfax Publications. I designed templates, worked out all the fine details of the type, and liaised with all the senior editorial staff to make sure it all happened on time. This was when I worked for de Luxe & Associates.

One of the parts of the job that I enjoyed the most was commissioning and art directing the icon set. I decided early on that the official Sydney 2000 Olympic icons were not appropriate for the design I was intending for Fairfax. Simon Harris was the illustrator and he did a smashing job. If you would like to see some of the pages from the newspaper, head over to my folio site.

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This is just to weigh in on the blog wave of this week – that the London 2012 Olympic icons have been released. You can read a post at We Made This all about them. They have been designed by design company Someone. I prefer the outlined “dynamic” ones to the silhouette ones. What about you?

Filed under: icon design, , , ,

Behaviour change through “fun theory”

A competition from Volkswagen is asking people to think of ways to induce behaviour change through fun, they call it Fun Theory. You may have already seen the video of how music made taking the stairs more fun than riding the escalator:

Or perhaps you have seen this one, the world’s deepest bin which encouraged people to place their rubbish in the bin:

The results of the competition will of course be used by Volkswagen in some kind of marketing, but if the competition encourages “behaviour change for the better” then perhaps it’s worth signing away your creative rights. The competition ends on November 15. Anyone can enter it seems, although the site is based in Sweden.

I read some behaviour change theory for my dissertation. Many researchers believe that first you must change attitude and then behaviour change is more likely to follow. I hope that these fun projects go a little of the way to altering some people’s attitudes to waste and to energy use.

Filed under: behaviour, , , , , ,

Blog Action Day ’09

This post is part of Blog Action Day ’09 which hopes to raise the awareness of climate change in the lead up to Cophenhagen.

Rather than talk about the science of climate change (of which I know very little), or the doom and gloom of our current wasteful and energy-rich behaviour (of which I unfortunately know a lot) I am instead going to focus on the local. Think of it as a return to the “think global act local” mantra of the early years of the environmental debate (oh how I wish that we had begun acting then).

I have been following the wonderful progress of the Transition movement since I moved to England last September. People involved in Transition Culture educate themselves in ways to improve the local community now, and well into the future. Transition groups across the country are working out ways to embrace sustainable farming, transport, energy sourcing, and financial practices as a way to move beyond peak oil and into a carbon-free future. Transition Culture has seen the birth of Transition Town Totnes as well as the Brixton Pound which I have posted about before.

I like what Transition Culture is bringing to the table, but at present I am not really able to contribute in a large-scale way to helping develop any initiatives. I do hope that will change. What I do want to do is to live more locally.

In November we will be moving to London and I am excited to read about many local initiatives in areas that we are thinking of living. Locally organic grown food has many obvious benefits like less carbon released through food miles and having no pesticides in your food, but it is also wonderful for the community. I have met some friendly local people here in Reading at the True Food Co-op and I am sure that it is the same throughout the local food community. If you haven’t tried it, go do it! (those in Australia should check out the Live Local Challenge)

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Plums picked from a tree in my back garden

Here are some of the London food groups I have found just today:

Growing Communities is in Hackney and delivers organic vegetables to local homes and sells them at local farmers’ markets. They also have their own market garden which you can volunteer at and hold a fantastic sounding food swap event where local people can swap some of their homegrown produce (and get rid of the excess courgettes from their allotment!).

There are of course the Borough Markets for generally delicious food, but produce from the Islington Farmers’ Markets (held every Sunday) are certified by FARMA (National Farmers’ Retail & Markets Association) as being grown in a defined local area by the farmer themselves. If you’d like to find a real farmers’ market in your area, head to Farmers’ Market.net.

Anyone living in the borough of Islington and who wants to grow and distribute their food should investigate Edible Islington, set up by the Council and managed by the Capital Growth folks. The Council are providing financial aid to anyone who wishes to set up a community food growing project in the area.

And what should you be buying now from your local farmers’ market? Fresh herbs, peas, broad beans, carrots, courgettes, patty pan squash, runner beans, all sorts of tomatoes, red/black/white currants, gooseberries, red, white and black cherries, raspberries, Discovery apples, new season Bramleys, sweet corn, puff ball mushrooms, cherry plums, marrows. Thanks to London Farmers’ Markets for that info.

Filed under: food, living local, Uncategorized, , , , , , ,

Shipping News

Where does our stuff come from and what impact does that have on the planet? This is the basic premise to a new open source project called Sourcemap which allows users to trace the supply chain for all the products (and their components) they use in their daily lives. It’s worth watching this video to see how it works:

You can search for the components that go to make up certain products, locate their manufacturing point, and then add them to a map which visualises the entire supply chain of that product. The ‘receipt’ summarises the carbon emissions and energy used in manufacture and transport of the product from initial source to final destination. Each component description can also include photos, videos and text.

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This is a dynamic project which is in complete contrast to the rather static project being conducted by the BBC on their news site. Called The Box, it involves the BBC tracking a container around the world for a year with updates on a live map as well as videos and photos posted by the BBC and by readers (photo below from Alastair Blackwood).

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What makes Sourcemap a better project, in my opinion, is that it is based on open source data collection and collaboration. Some may see the source material as less trustworthy than that from the BBC, but I think despite this it is a much more successful use of online media. It’s collaborative aspect is just the thing that the big media giants are hopelessly behind in harnessing.

Sourcemap also allows users to create their own travel maps, which would be just the thing if you were like Ed Gillespie from Futerra. In 2007 he and his partner travelled the world without flying and instead savouring the benefits of slow travel. You can read about it on their blog.

Thanks to Visual Complexity for the initial tip off on Sourcemap.

Filed under: environment, infographics, mapping, , , , , , , , ,

Letterpress cards (check) job hunting (check) good jobs around (no)

As mentioned previously I have been letterpress printing (or rather embossing) my own business cards. I produced them an the Albion Press at the University of Reading using no ink, no electricity, and with offcut paper. A truly environmentally friendly job.

People seem to love them when I hand them out, but unfortunately there just doesn’t seem to be many jobs around in the sustainable/social-design/info design world. I have loads of experience, but only want to work for a company with rock-solid ethics. Why are they so hard to find?

You can view a slightly larger image of this here on my portfolio site.

business card

Filed under: Musings on employment, , , , , ,

travelling, walking, moving about

With some reluctance I have recently endured an Easyjet flight. I wanted to take the train but on my student budget I was unable to afford the extra £400 to travel in a slightly more sustainable manner. Fortunately in December I will be able to redeem my climate sins as I will be taking the slow way to Berlin by train, stopping in at Paris and Cologne on the way. I have of course recently confessed my environmental sins to Futerra at their confessional booth at the wonderful Greengaged event.

Contemplating the state of cheap flights and their effect on the planet was easy to do whilst sitting in the airport lounge watching the thousands of weekend tourists getting anxious. I had to wonder, do they really think that this is worth it? Do they really appreciate what they are experiencing or is it just another chance to tick off a box? For example I overheard a woman on the plane talking about her trip to the Netherlands and she couldn’t even remember the name of town that she visited!

So what is the future of travel? A recent partnership between the excellent Forum for the Future and some big names in travel has produced a report called Tourism 2023. The report proposes that a low carbon future will demand a different sort of traveller: one who takes the slow road, travelling for a longer period every couple of years rather than each weekend. Anna Simpson (who neatly summarises the report here) sees that this type of travel is both more rewarding for the traveller and for the place to which they travel, citing examples of the ‘one-day tourists who rip through the city [Venice] without so much as a gondola ride or a plate of zucchini’.

But didn’t we all used to do ‘slow travel’? I for one planned my first trip overseas in 1996 for at least four years and after that month away I couldn’t afford to travel for at least another three years. My longest trip abroad was a year in South America, but many people just cannot afford to take this length of time off work now. Employers are rarely willing to allow an employee to take even a four week block of holidays, and so the culture of mini-breaks is encouraged. Perhaps it’s time to start putting pressure on the employers to revise their policies regarding holiday time.

Filed under: behaviour, travel, , , ,

‘Society doesn’t need newspapers. What we need is journalism’

So says Clay Shirky in a long post comparing the current transition period from print to internet to that of the period just after Gutenberg developed his printing press. Shirky uses examples from Elisabeth Eisenstein’s The Printing Press as an Agent of Change to illustrate how the results of such a chaotic transition are impossible to predict, but that what needs to be done is to experiment wildly and value the core essence of what a newspaper is about—good journalism.

What Eisenstein says in her book (read as part of my recent dissertation) is that problems occur when there is a change in the primary means of communication technology within society. These problems continue until the technology matures. This has occurred in the change from oral discourse to written language; from the manuscript to the printed book; and from the newspaper to the website.

Eisenstein proposes that the complications arise because a new technology is being used at a time when old consumption methods are still dominant. For example, the exquisite hand-rendered illuminations of manuscript books were not easy to replicate in print. In order to satisfy the reader who had become accustomed to beautifully illustrated books, printers were forced to either add illustrations by hand after printing or resort to crude woodblock prints. Both methods were unsatisfactory attempts at copying what had been perfected in an old technology. Just as is happening now with newspaper websites: they are working off old reading, consuming and production models that will not exist for much longer.

Who knows what the new journalism will look like, but to paraphrase Shirky, it will be important to savour those skills that society requires of its journalists: integrity, diligence, and a dogged determination to get stories out to the public that need to hear them.

Design and branding company iA have recently published the result of their failed pitch to redesign the print edition of Swiss newspaper Tages-Anzeiger (thanks Swissmiss for the link). iA have more experience in online editorial design and wanted to bring some user experience methodology to the design of the print edition. For example, they wanted the reader to be able to scan articles more easily. They proposed that by using blue type for keywords would allow the user (reader) to more easily scan an article and then access more information based on searches of that keyword online.

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This is one example of a company experimenting wildly, as Shirky challenges us all to do. Yes, they failed in their pitch, but if newspaper design guru Mario Garcia was impressed, then this design team are one to watch in this transition period.

I would say that one problem with their design is that it was trying too hard to transfer something which is unique to the web—hyperlinking— to the very static print medium. Next time they should look to embracing what is good about the print newspaper: that it’s portable, adaptable, foldable, and very, very readable. Much more readable for long articles like Shirky’s than is the internet. I look forward to seeing what they do.

Filed under: newspapers, , , , ,

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