kimberley crofts


an information and communication designer living in London

Olympic icons

For a year before the Sydney 2000 Olympics I was the lead designer on the Olympics newspaper project for John Fairfax Publications. I designed templates, worked out all the fine details of the type, and liaised with all the senior editorial staff to make sure it all happened on time. This was when I worked for de Luxe & Associates.

One of the parts of the job that I enjoyed the most was commissioning and art directing the icon set. I decided early on that the official Sydney 2000 Olympic icons were not appropriate for the design I was intending for Fairfax. Simon Harris was the illustrator and he did a smashing job. If you would like to see some of the pages from the newspaper, head over to my folio site.


This is just to weigh in on the blog wave of this week – that the London 2012 Olympic icons have been released. You can read a post at We Made This all about them. They have been designed by design company Someone. I prefer the outlined “dynamic” ones to the silhouette ones. What about you?


Filed under: icon design, , , ,

Culturally-specific icon design

I have just bought a new sewing machine. I am very excited as I have always had very old ones handed down from Grandmothers and mothers. Having a new one will mean I will stop buying mass produced clothes, so even though it is a new product, I feel ok about it.

Whilst I was in the shop, being attended to by a very helpful assistant, I noticed this icon set on a fancier machine. I guess it is about speed control, but would I know this if I was from another country? Is the hare and the tortoise story (attributed to Aesop) a universally known fable?


Filed under: icon design, product design, , ,

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