kimberley crofts


an information and communication designer living in London

Olympic icons

For a year before the Sydney 2000 Olympics I was the lead designer on the Olympics newspaper project for John Fairfax Publications. I designed templates, worked out all the fine details of the type, and liaised with all the senior editorial staff to make sure it all happened on time. This was when I worked for de Luxe & Associates.

One of the parts of the job that I enjoyed the most was commissioning and art directing the icon set. I decided early on that the official Sydney 2000 Olympic icons were not appropriate for the design I was intending for Fairfax. Simon Harris was the illustrator and he did a smashing job. If you would like to see some of the pages from the newspaper, head over to my folio site.


This is just to weigh in on the blog wave of this week – that the London 2012 Olympic icons have been released. You can read a post at We Made This all about them. They have been designed by design company Someone. I prefer the outlined “dynamic” ones to the silhouette ones. What about you?


Filed under: icon design, , , ,

2 Responses

  1. royal618 says:

    I quite like your ones – I hadn’t seen these before.

    Definitely do not like the 2012 set. But my favourite… is the set that Otl Aicher prepared. I have to say all up, that the work he did for the 1972 Olympics is some of my favourite of all time.

  2. Kimberley says:

    OH yes, Otl Aicher’s are so good that everyone has been scrambling ever since to beat them.

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