kimberley crofts


an information and communication designer living in London

Collaborative design

Is this a way to make information more accessible to an audience? Would using their language and their visual metaphors help to communicate the information better to people within their community?

Dr Maria Gonzales de Cossio of the Universisdad Autonoma Metropolitana thinks that allowing the audience to choose the way the data can be presented will help them understand its message. Otto and Marie Neurath believed that presenting information in the ‘units of the users’, or in other words, those units that have particular ‘intrinsic value’ to the audience can aid understanding.

Allowing the user to set the values by which the data is weighted can make the story more relevant to them. For document design, this might mean asking them to tell the stories that are relevant to them.

Japanese architects are apparently known for the manner in which they use collaborative design techniques to design their buildings. This book could be an interesting read but it is more about collaboration within a professional team than between a designer and members of the eventual audience. The architectural metaphor could be an interesting one to include as there is the link with Jones and Alexander’s work on patterns to improve human relationships and use of architectural spaces.


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