kimberley crofts

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an information and communication designer living in London

Design in the information age

Charles L. Owen Design Education in the Information Age. Quoted in Redefining Design: From form to Experience C Thomas Mitchell. p2.

It is now frequently possible to produce profitably in extremely small lots – even lots of 1!

The impact of this on design will be revolutionary. Among other things, it will mean substitution for the design of single products, the design of rule systems for families of products. Within this concept, products can be individually tailored in the production process, to the needs of purchasers. The conversion of the design process from the design of individual products to the design of rule systems for product classes will allow this individualization to take place while remaining within the intent and control of the designer. The design technology to make this possible is among the highest priorities for design research and will distinguish design in the information age.

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