kimberley crofts


an information and communication designer living in London

How to measure sustainable

John Thakara has had enough with the oversupply of measurements for sustainability and believes that:

emitting messages. however clever or evocative they may be, is not the same as helping real people, in real places, change an aspect of their everyday material reality.

Read the article here

We need new ways of looking at – and acting in – the world – a new aesthetics of sustainability so that, when we look at something like an airport we won’t just perceive shapes, or performance, – but also embodied enegy, or embergy.


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