kimberley crofts


an information and communication designer living in London

Fogg model of behaviour change

The Fogg model says that if you get the motivators right, and if the behaviour is made easier for people to do, and if you trigger it – then the behaviour is more likely to occur. Link

Fogg’s model differs from many of the common models of behaviour change which are economic in their outlook, where humans are reduced to maing decisions purely on a cost-benefit scale. This model looks more at human behaviour with “habits, non-self-interested (social, moral, altruistic) behaviour, social norms, and emotions are all being added into the mix”

More BJ Fogg to read in this book Persuasive Technology.


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