kimberley crofts

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an information and communication designer living in London

Earth Hour

As a symbolic gesture, Earth Hour has been very successful. It has its detractors however, mostly from people who mistake its symbolic status for real action and believe that people taking part think that they are actually saving energy. This article however, critiques it from another viewpoint, that the choice of metaphor for the event (turning off lights) is one that may seem negative to people who are against behaviour change for the environment. Turning off the lights is a symbol (to these people) of returning to the dark ages.

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Filed under: environment, , ,

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